One reason for the overwhelming popularity of the play throughout the ages is that it focuses on two people who defied society in order to follow their own hearts. Shakespeare scholar Walter Cohen cites the popularity of Othello during times of great rebellion and upheaval; the play was most popular during the European wars of the mid-19th century, the fall of Czarist Russia, and also during World War II in America. These productions tended to emphasize the nobility and love of Othello and Desdemona, and made their fall seem more tragic and ill-deserved.
Samsung charges high prices for their products due to the semiconductor technology integrated in their high quality products. This makes it hard for the company to target middle and low class people who form a larger portion of the consumer market. This forces the company to expand the target, which is only achievable in 2014. The weakness presents less or minimal effects to customers since the product quality is unsurpassed and to the consumer, concerned with quality than price the effect are none. However, financial conscious customers will compare the prices with others and resort to cheaper alternatives (Ferrell & Hartline, 2010).